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Transactional Email

Use Transactional Email to market your application

Transactional Email

Transactional emails have the highest engagement rates

Transactional emails are messages triggered by a customer's action. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender", along with a few other narrow definitions of transactional messaging. Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to engage customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Sources of transactional emails:

  • Email address confirmations
  • Password resets
  • Purchase receipts
  • "Thank you" messages
  • Account balance updates
  • Weekly manifests
  • Auto-responders
  • Support requests
  • Cart abandonment
  • Monthly invoices
  • App error alerts
  • Automated re-engagement

Custom Lists

Using lists for merging content into emails

The lists uploaded in the Lists section in the user interface contains list fields with information for each contact. Each list field corresponds to an unique merge tag that is located in the template using special characters ([,]). When you insert merge tags in a template the service replaces the tag with the content stored in the List fields.

Merge tag priority

By default, the service will replace the merge tags with the list fields based on the correspondence between tag names and list column titles. If there are no tags corresponding to the list columns or after replacement there are still unreplaced tags left, the remaining tags will be replaced based on the order of columns in the list.

Dedicated domains

You can configure and send from an unlimited number of domains and sender addresses which can be set up in the user interface.

Two-way Email Messaging

Personalize how your email looks in your recipient's inbox. The template editor allows building your own HTML templates by adding or editing content, images, buttons or other media files.

Two-Way Messaging allow people to reply to an email message or click a link in the email in order to produce an inbound result in our service. It enables you to get closer with your customer,  an aim that may have previously been via telephone or classic email. Send your users messages, request replies, feedback and allow them to make decisions, all from the device that they use the most. 

Email Inbound messages are stored in a separate Email Inbox and can be replied, organized into conversations, archived or deleted. Also they can be forwarded to a mobile number via SMS, an email address or sent to an API.

Messages are grouped into conversations

Unused messages can be archived and found later using search

Messages can be replied directly from the Inbox

Search any field in already filtered list

SMS to Email

The SMS to Email channel relays SMS text messages as emails. SMS messages will be forwarded to an email address configured In the Messaging Platform - Application Settings section.

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